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Holiday keyword Research

We have been investigating the winners and losers in terms of which Travel Companies are achieving good Search Engine Optimisation results; that is, being found naturally in the Search Engines. We have limited our research to Google, Yahoo and MSN, these are reported to account for over 85% of all UK searches. We have also limited our research to the 63 main key phrases that include the word Holiday or Holidays.

One of the conclusions of this research is that irrespective of how large a business you are, or how large your annual budget is for SEO, you are not guaranteed a page one appearance for a particular keyword or key phrase. In fact we see major brands within the big four (Thomson, First Choice, MyTravel, Thomas Cook) with very few page one appearances, whist individual private villa or apartment owners are able to achieve a top 5 page one ranking.

The research, also reveals which businesses focus on Search Engine Optimisation. As a general rule, we see many of the more specialist dot com travel businesses out-gunning their traditional travel industry counterparts; almost certainly, because they rely 100% on the web for their business. It can also be argued, that they are web professionals targeting the Travel Industry, rather than traditional Tour Operators attempting to get a grip on the web site development and keyword optimisation. An example would be BargainHolidays.com (part of LastMinute.com).

One of the greatest gifts that the internet has bestowed upon us, is the huge volume of statistics regarding customer behavior, the terminology that they use when "searching" the web. Why do 180,000 searchers each month type in "book a holiday", and not specify a destination or a holiday type, come to that why do 5 million of us just key in the word holiday or holidays?. Travel businesses should look at all of the available data even before buying the domain name. As the results show, the Domain name can be important particularly on Yahoo and MSN.

The tables below, show the keyword, the approximate number of searches in a month (these are for May 2007). For each of the three main search engines; we show the top ten placed web sites, that is those that have naturally made page one of the search results. If a Holiday brand appears in a top ten spot in more than one search engine for that specific keyword; we have colour coded the brand, to make spotting good SEO performances. In the first table for the keyword "Holidays"; Saga were 4th on MSN, 4th on Yahoo and 7th on Google. The results below were gathered in a 24 hour period during the week ending 12th October 2007.

The summary of our findings is shown at the bottom of this page.

 
 
Keyword: holidays 
5,039,000
MSN
Yahoo
Google
1
Thomson
BargainHolidays.com
Thomson
2
Thomson
DirectLine
DirectLine
3
Hampshire CC
Teletext Holidays
First Choice
4
Saga
Saga
Holiday Hypermarket
5
First Choice
LastMinute.com
Teletext Holidays
6
DirectLine
Web-Holidays.com
LastMinute.com
7
Trip Advisor
TravelSupermarket
Saga
8
Holiday Hypermarket
Wikipedia
Cosmos
9
TravelCare
Barrhead Travel
TravelSupermarket
10
AirHolidays
Wikipedia
Holiday.co.uk
 
 
Keyword: cheap holidays 
1,300,000
MSN
Yahoo
Google
1
CheapHolidays.com
CheapHolidayDeals.co.uk
CheapHolidays.com
2
CheapHolidays.com
FreeUK.com
Co-op Travel Shop
3
DirectLine
Teletext Holidays
Sunshine.co.uk
4
On The Beach
CheapHolidays.com
DirectLine
5
PackYourBags.com
CheaperHolidays.com
Holiday Hypermarket
6
Torpoint Travel
Holiday Hypermarket
On The Beach
7
Sunshine.co.uk
Sunshine.co.uk
CheapHolidayDeals.co.uk
8
CheapHolidaysUncovered.com
Co-op Travel Shop
PackYourBags.com
9
CheaperHolidays.com
Barrhead Travel
BargainHolidays.com
10
AirHolidays
DirectLine
BeattheBrochure.com
 
 
Keyword: golf holiday 
998,000
MSN
Yahoo
Google
1
UK School of Golf
GolfAmigos.co.uk
UK School of Golf
2
Golf Holiday Company
Golf-Grampian.co.uk
GolfBreaks.com
3
americangolfholiday.com
GreatGolfHolidays.com
YourGolfTravel.com
4
YourGolfHoliday.com
PlayGolfinSpain.com
Longmere Golf
5
golfholidayinspain.co.uk
ExecutiveGolfHolidays.com
LaMangaSpain.co.uk
6
HolidayLettings.co.uk
UKGolfdelSol.com
FairwayBreaks.com
7
holidaylets.net
GolfBreaks.com
BillGoff.com
8
portugalgolfholiday.com
GolfHolidaysAbroad.com
Where2Golf.com
9
clickrentstay-golf.com
ProSolGolf.com
GolfdelaLuz.com
10
heartofwalesgolfbreaks.co.uk
UK School of Golf
heartofwalesgolfbreaks.co.uk
       
       
Keyword: bargain holidays 
951,000
MSN
Yahoo
Google
1
BargainHolidays.com
BargainHolidays.com
BargainHolidays.com
2
HolidayHolidayHoliday.co.uk
BargainHolidays.com
DirectLine
3
Holiday Hypermarket
Teletext Holidays
DirectLine
4
Holiday Warehouse
LastMinute.com
Holiday Hypermarket
5
bargainholidayguide.co.uk
Celtic Holidays
Holiday Warehouse
6
On The Beach
DirectLine
Airtours
7
On The Beach
Barrhead Travel
Global Holidays
8
bargain-holidays-worldwide.co.uk
Holiday Hypermarket
HolidayHolidayHoliday.co.uk
9
Global Holidays
BargainHolidaysSite.com
Expedia
10
bargainboatholidays.co.uk
JetlineTravel.com
LastMinute.com
       
       
Keyword: family holiday 
877,000
MSN
Yahoo
Google
1
Family Holiday Association
Siblu
Airtours
2
welcomefamily.co.uk
FamilyHolidays.biz
TaketheFamily.com
3
welcomefamily.co.uk
HolidayWizard.co.uk
Thomas Cook
4
UK family holiday directory
DirectLine
First Choice
5
Haven Holidays
FamilyHolidaySouthWest.co.uk
ResponsibleTravel.com
6
Barrhead Travel
Guardian
DirectLine
7
CentreParcs
Haven
Siblu
8
Butlins
Family Holiday Association
Virgin Holidays
9
Sovereign
TaketheFamily.com
CentreParcs
10
family-holiday-bargains.co.uk
Holiday Hypermarket
FamilyHolidaySouthWest.co.uk
       
       
Keyword: last minute holiday 
596,000
MSN
Yahoo
Google
1
Holiday Hypermarket
LastMinute.com
LastMinute.com
2
HolidayHolidayHoliday.co.uk
LastMinuteVillaHoliday.co.uk
CheapHolidayDeals.co.uk
3
HolidayHolidayHoliday.co.uk
CheapHolidayDeals.co.uk
Holiday Hypermarket
4
HolidayHoliday.co.uk
Last-Minute-Holidays.me.uk
Holiday Hypermarket
5
First Choice
Holiday Hypermarket
Teletext Holidays
6
First Choice
LastMinute-Wales.com
Expedia
7
last-minute-holiday-break.co.uk
Travel-Quest.co.uk
Thomas Cook
8
last-minute-holiday-break.co.uk
Holiday Hypermarket
First Choice
9
On The Beach
LastMinute-Cottages.co.uk
Going Places
10
Holiday.co.uk
Unique-Cottages.co.uk
TheFirstResort.com
       
       
Keyword: package holidays 
434,000
MSN
Yahoo
Google
1
Teletext Holidays
TravelSupermarket
TravelSupermarket
2
DirectLine
Kasbah.com
DirectLine
3
Holiday Hypermarket
BBC
Cosmos
4
holidays-package.co.uk
DirectLine
MyTravel
5
Jersey Travel Service
Co-op Travel Shop
Co-op Travel Shop
6
madeiraportugal.co.uk
Wikipedia
Holiday.co.uk
7
Holiday.co.uk
Arun Travel
STA Travel
8
cheap-package-holidays.co.uk
Late-Holiday-Bargains.com
Holiday Hypermarket
9
STA Travel
Barrhead Travel
PackYourBags.com
10
greenislandholidays.com
Jet2Holidays.com
TheFirstResort.com
       
       
Keyword: canary island holidays 
334,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Corona Holidays
DirectLine
2
First Choice
Holiday Hypermarket
LastMinute.com
3
iknow-canaryislands.co.uk
CanaryIslandResorts.com
Canary-Isles.com
4
HolidayHolidayHoliday.co.uk
CanaryIslandResorts.com
HolidayLettings.co.uk
5
Seguro Holidays
LanzaroteHolidays.biz
Holiday Hypermarket
6
DirectLine
Seguro Holidays
Travel-Library.com
7
takemetocanaries.co.uk
JetlineTravel.com
Icanarias.com
8
iglu.com
HolidayLanzarote.com
Canaries-live.com
9
Freedom direct
CanaryIslandsMap.co.uk
Canaries-live.com
10
CanaryIslandResorts.com
Thomson
Corona Holidays
       
       
Keyword: turkey holidays 
284,000
MSN
Yahoo
Google
1
Live.Turkey.co.uk
Libra Holidays
Live.Turkey.co.uk
2
Holiday Hypermarket
Live.Turkey.co.uk
DirectLine
3
DirectLine
bargainholidays.com
Holiday Hypermarket
4
bargainholidays.com
Holiday Hypermarket
HolidayMate.com
5
TurkeyHolidays.com
HolidayMate.com
Thomson
6
HolidayMate.com
DirectLine
Manos
7
First Choice
BuzzyTravel.com
bargainholidays.com
8
Libra Holidays
TurkishPlaces.co.uk
JetSunHolidays.com
9
Manos
BeattheBrochure.com
GoldTrail.co.uk
10
On The Beach
FalconHolidays.ie
HotelsTurkey.co.uk
       
       
Keyword: usa holiday 
252,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Holiday2USA.co.uk
Virgin Holidays
2
HolidayHoliday.co.uk
Titan Hitours
Virgin Holidays
3
Holiday Watchdog
HolidayBank.co.uk
FunWayHolidays.co.uk
4
HolidayLettings.co.uk
Holiday Hypermarket
Holiday Hypermarket
5
HolidayLettings.co.uk
AmericanSky.co.uk
JustAmerica.co.uk
6
Titan Hitours
AutoToursUSA.com
DreamUSA.co.uk
7
Holiday-Rentals.co.uk
FunWayHolidays.co.uk
StateSavers.co.uk
8
Holiday Autos
AmericanSky.co.uk
DialaFlight
9
holidaylets.net
Holiday2USA.co.uk
AmericanSky.co.uk
10
DirectLine
USAAnswers.co.uk
Titan Hitours
       
       
Keyword: activity holidays 
238,000
MSN
Yahoo
Google
1
Activity-Holidays.co.uk
Activity-Holidays.co.uk
AdventureSportHolidays.com
2
ActivityWales.com
ActivityWales.com
ActiveAdventures.co.uk
3
AdventureSportHolidays.com
ActivityScotland.org.uk
BAHA
4
ActivityHolidaysGuide.com
Activity-Holidays.com
ActivitiesAbroad.com
5
Taber Holidays
ActivitiesAbroad.com
Exodus
6
Centre Parcs
ActivityHolidaysGuide.com
Travel-Quest.co.uk
7
Centre Parcs
ActiveAdventures.co.uk
PGL
8
Co-op Travel
Activity-Holidays.com
Guerba.co.uk
9
ActivityScotland.org.uk
ActivityHolsNI.co.uk
Activity-Scotland.org.uk
10
ActivitiesAbroad.com
AmericanAdventures.com
ActivityHolidaysGuide.com
       
       
Keyword: cheap package holidays
238,000
MSN
Yahoo
Google
1
cheap-package-holidays.co.uk 
DirectLine
DirectLine
2
cheap-package-holidays.co.uk 
CheaperHolidays.com
MyTravel
3
CheapHolidays.com
TravelSupermarket
TravelSupermarket
4
Holiday.co.uk
Co-op Travel Shop
BargainHolidays.com
5
DirectLine
Kasbah.com
Holiday Hypermarket
6
PackYourBags.com
CheapHolidays.com
BeattheBrochure.com
7
Barrhead Travel
Holiday Hypermarket
Co-op Travel Shop
8
Co-op Travel Shop
Virgin.com
theFirstResort.com
9
cheap-package-holidays.com
Thomson
CheapHolidays.com
10
holidays-package.co.uk
Late-Holiday-Bargains.com
Barrhead Travel
       
       
Keyword: holiday villas 
223,000
MSN
Yahoo
Google
1
Holiday-Villas.com
Holiday-Villas.com
James Villas
2
VillaRenters.com
HolidayVillasinCrete.gr
Holiday-Rentals.co.uk
3
James Villas
TheHolidayLocker.com
Click4HolidayHomes.com
4
Click4HolidayHomes.com
Villa-Holiday-Company.co.uk
DreamVillaRentals.com
5
SunIsle.co.uk
SunIsle.co.uk
Owners Direct
6
VillasToGo
OasisViillas.com
Holiday-Villas.com
7
DreamVillaRentals.com
NorthCyprusVillas.com
VillaRenters.com
8
Premier Holidays
HolidayBank.co.uk
HolidayLettings.co.uk
9
HolidayHomeOnline.com
Holiday-Rentals.com
Premier Holidays
10
HolidayVillas.com
VillaHolidaySeeker.co.uk
HolidayBank.co.uk
       
       
Keyword: villa holidays 
223,000
MSN
Yahoo
Google
1
VillaHolidays.com
Villa-Holiday-Company.co.uk
James Villas
2
Villa-Holidays.com
VillasToGo
First Choice
3
Villa-Holidays.com
Cyprus-Villa-Holidays.co.uk
DreamVillaRentals.com
4
Style Holidays
VillaSeek.com
VillaHolidays.com
5
Villa-Holiday-Company.co.uk
James Villas
VillaWorld.co.uk
6
VillaCentre
VillaCentre
VillaCentre
7
VillaPlus
Iglu Villas
Click4HolidayHomes.com
8
Iglu Villas
LastMinuteVillaHoliday.co.uk
Holiday-Rentals.co.uk
9
villaholidays.com.hk
PrivateVilla.com
Meon Villas
10
Cosmos
Solmar Villas
VillaSeek.com
 
 
Keyword: caribbean holidays 
211,000
MSN
Yahoo
Google
1
Caribbean.co.uk
Caribbean.co.uk
CaribbeanCollection.co.uk
2
CaribbeanCollection.co.uk
Holiday Hypermarket
Virgin Holidays
3
CaribbeanCollection.co.uk
Tropical Sky
Virgin Holidays
4
Holiday Hypermarket
Iglu.com
Holiday Hypermarket
5
Virgin Holidays
Thomson
On the Beach
6
Virgin Holidays
DreamCaribbean.co.uk
Thomson
7
Tropical Sky
Virgin Holidays
Excel
8
LetsGo2.com
Sunvil
DreamCaribbean.co.uk
9
First Choice
LetsGo2.com
DirectLine
10
Elegant Resorts
Free2.co.uk
Tropical Sky
       
       
Keyword: camping holidays 
204,000
MSN
Yahoo
Google
1
EuroCamp
EuroCamp
Canvas Holidays
2
UKCampingHolidays.com 
Camping & Caravanning Club
CaravanCampingSites.co.uk
3
Alan Rogers Travel
LifeStyleHolidays.co.uk
EuroCamp
4
Camping & Caravanning Club
KeyCamp
KeyCamp
5
Camping & Caravanning Club
GoCampingUK.co.uk
Camp-Sites.co.uk
6
KeyCamp
TouringHolidays.co.uk
Camping & Caravanning Club
7
Carisma
CampingChef.com
Carisma
8
BigMeadow.co.uk
EuroCamp
UK-Directory.com
9
GoCampingUK.co.uk
Alan Rogers Travel
Chycor.co.uk
10
CampingChef.com
Park Dean Holidays
ForestHolidays.co.uk
       
       
Keyword: italy holidays 
181,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Italy-Holidays.com
Citalia
2
First Choice
ItalyHeaven.co.uk
Thomson
3
Key2Italy-holidays.co.uk
ItalyHeaven.com
Holiday Hypermarket
4
clickonadream.com
Authentic-italy.co.uk
Kuoni
5
Citalia
Italy-Holidays.com
Cosmos
6
Citalia
DaltonsHolidays.com
HolidayHomesinItaly.co.uk
7
Italy-Holidays.com
Vintage Travel
DirectLine
8
Travel Counsellors
Key2Italy-holidays.co.uk
LastMinute.com
9
Thomson
ItalyMag.co.uk
Italian Life
10
Cosmos
A-Italy-Holidays.co.uk
Expedia
       
       
Keyword: book a holiday 
180,000
MSN
Yahoo
Google
1
Airtours
WatersideHolidays.co.uk
First Choice
2
Portland
DanceHolidays.com
Holiday Hypermarket
3
Holiday-Rentals.co.uk
Book-France-Holiday.co.uk
Thomson
4
Holiday-Villas.com
Book-France-Holiday.co.uk
Airtours
5
Balkan Holidays
WatersideHolidays.co.uk
Holiday-Rentals.co.uk
6
Going Places
Holiday-Rentals.co.uk
Expedia
7
Private Owner
Booka.co.nz
MyTravel
8
First Choice
Chesil Holidays
Going Places
9
Holiday Hypermarket
The Telegraph
The Independent
10
Farm & Cottage Holidays
Just-Gran-Canaria.com
Direct Holidays
       
       
Keyword: balearic island holiday 
178,000
MSN
Yahoo
Google
1
First Choice
HolidayLets.net
DirectLine
2
HolidayHolidayHoliday.co.uk
Holiday-Rentals.co.uk
Iglu.com
3
HolidayHolidayHoliday.co.uk
BalearicInfo.co.uk
HolidayHoliday.co.uk
4
Ibiza-Spotlight.com
IndigoGuide.com
HolidayRentalCentre.com
5
HolidayHoliday.co.uk
Holiday Hypermarket
First Choice
6
Holiday Hypermarket
Holidays-Direct.co.uk
Holidays-Direct.co.uk
7
Holidays-Direct.co.uk
First Choice
AboutMajorca,co.uk
8
OwnersDirect.co.uk
DirectLine
Holiday Hypermarket
9
OwnersDirect.co.uk
Advantage Travel
SunCentre.net
10
Holiday-Rentals.co.uk
OwnersDirect.co.uk
OwnersDirect.co.uk
       
       
Keyword: canada holidays 
138,000
MSN
Yahoo
Google
1
CanadaTravelSpecialists.com
Holiday2Canada.co.uk
CanadaTravelSpecialists.com
2
DialaFlight.com
CanadaTravelSpecialists.com
Virgin Holidays
3
Key2Canada-holidays.co.uk
Arctic-Experience.co.uk
All-Canada.co.uk
4
Virgin Holidays
All-Canada.co.uk
Canadian Heritage
5
Virgin Holidays
Virgin Holidays
DiscoverHolidays.ca
6
Holiday Hypermarket
Canada-Holidays.com
DreamCanada.co.uk
7
Barrhead Travel
CanadianSky.co.uk
Titan Hitours
8
All-Canada.co.uk
A-Canada-Holidays.co.uk
TrailFinders
9
TrailFinders
Barrhead Travel
Virtual Perpetual Calendars
10
Frontier-Canada.co.uk
CanadaHolidays.co.uk
Frontier-Travel.co.uk
       
       
Keyword: holidays to mexico 
125,000
MSN
Yahoo
Google
1
Holiday Hypermarket
DirectLine
Holiday Hypermarket
2
First Choice
Wikipedia
Virgin Holidays
3
Virgin Holidays
Holiday Hypermarket
Thomson
4
Virgin Holidays
IndigoGuide.com
DirectLine
5
DirectLine
Virgin Holidays
LastMinute.com
6
Global Holidays
ABTA
CheapHolidayDeals.co.uk
7
Global Holidays
MexOnline.com
Expedia
8
Cosmos
HolidaysGo.com
MexConnect.com
9
Thomson
Thomson
Wikipedia
10
Cheap-Mexico-Holidays.co.uk
Sunshine.co.uk
MexOnline.com
       
       
Keyword: beach holidays 
125,000
MSN
Yahoo
Google
1
Beach-Holidays.co.nz
BeachHolidays.co.uk
On The Beach
2
DialaFlight
Beach-Holidays.co.uk
DirectLine
3
The Guardian
DirectLine
Holidays-Direct.co.uk
4
Prestige Holidays
AITO
Cosmos
5
PleasureBeachHolidays.co.uk
On The Beach
BeachDeals.co.uk
6
On The Beach
The Guardian
Thomas Cook
7
Virgin Holidays
Kenya-BeachRentals.com
DialaFlight
8
Balkan Holidays
IndianBeachHolidays.com
The Times
9
Balkan Holidays
Superbreak
HolidayLets.net
10
DirectLine
HolidayLets.net
Expedia
       
       
Keyword: all inclusive holidays 
115,000
MSN
Yahoo
Google
1
On The Beach
DirectLine
DirectLine
2
allinclusive-holiday.co.uk
allinclusive-holiday.co.uk
DirectLine
3
Co-op Travel
Holiday Hypermarket
allinclusive-holiday.co.uk
4
YourHolidays.com
First Choice
Cosmos
5
Holiday Hypermarket
DirectLine
Holiday Hypermarket
6
DifferentTracks.co.uk
TravelSupermarket
TravelSupermarket
7
First Choice
Tropical Sky
Co-op Travel
8
DirectLine
HolidaysAllInclusive.com
First Choice
9
VirtualTravelGuides.co.uk
LastMinute.com
On The Beach
10
LetsGo2.com
FalconHolidays.ie
YourHolidays.com
       
       
Keyword: luxury holidays to dubai 
110,000
MSN
Yahoo
Google
1
Lates.co.uk
ClubAirTravel.co.uk
DestDubai.com
2
Kenwood Travel
Key2Dubai-holidays.co.uk
LuxuryHolidaysToDubai.co.uk
3
Hayes & Jarvis
Lates.co.uk
ClubAirTravel.co.uk
4
Amathus Holidays
Destinology.co.uk
TravelDubai.co.uk
5
HolidayHolidayHoliday.co.uk
Carrier.co.uk
The Holiday Place
6
ClubAirTravel.co.uk
AzureCollection.com
HolidayHolidayHoliday.co.uk
7
Tropical Sky
Kenwood Travel
eCruise.co.uk
8
DubaiinStyle.com
Free2.co.uk
Lates.co.uk
9
BestatDubaiHolidays.co.uk
Exsus.com
Kuoni
10
Sovereign
LuxuryHolidaysToDubai.co.uk
Abercrombie & Kent
       
       
Keyword: skiing holidays 
107,000
MSN
Yahoo
Google
1
Skiing-Holidays.net
Chalet1802.co.uk
Crystal Ski
2
Skiing-Holidays.net
Iglu.com
First Choice
3
Chalet1802.co.uk
DirectLine Skiing
Neilson
4
HeadWater
SkiingHolidaysMeribel.co.uk
Iglu Ski
5
Holiday Hypermarket
Iglu Ski
Inghams
6
SkiingHolidays.com
SkiMagic.co.uk
Chalet1802.co.uk
7
Alpine Elements
4Skiing.info
DirectLine Skiing
8
DirectLine Skiing
Extreme Holidays
IfYouSki,com
9
RedPoint
Rocket Ski
SkiLine.co.uk
10
Ski Par Excellence
SkiingResorts.co.uk
LastMinute.com
       
       
Keyword: maldives holiday 
90,000
MSN
Yahoo
Google
1
TropicMaldives.co.uk
DestMaldives.com
Holiday Hypermarket
2
First Choice
DreamMaldives.co.uk
DreamMaldives.co.uk
3
Holiday Hypermarket
Maldives-Holidays4Less.co.uk
Thomson
4
MaldivesHolidays.us
AME Holidays
Kuoni
5
The Holiday Place
ScubaScuba.com
DirectLine
6
The Holiday Place
Iglu Tropical
DestMaldives.com
7
Key2Maldives-Holidays.co.uk
Free2.co.uk
TropicBreeze.co.uk
8
TropicalDeals.co.uk
Key2Maldives-Holidays.co.uk
LetsGo2.com
9
Dream-Maldives.com
Destinology.co.uk
Thomson
10
MaldivesonyourTravels.co.uk
MaldivesHolidays.us
Iglu Tropical
       
       
Keyword: tunisia holidays 
82,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Tunisia.com
Thomson
2
Holiday Hypermarket
IndusTunisia
Panorama
3
IndusTunisia
Holiday Hypermarket
Holiday Hypermarket
4
Tunisia.com
TunisiaHolidays.net
DirectLine
5
Tunisia.com
Thomson
Tunisia.com
6
TunisiaHolidays.net
HolidaysGo.com
LastMinute.com
7
First Choice
Travel Counsellors
AspectsofTunisia.co.uk
8
Panorama
DirectLine
MyTravel
9
Panorama
SunnyWay-Tunisia.co.uk
SunnyWay-Tunisia.co.uk
10
Co-op Travel Shop
Tunisia.com
Travel-Library.com
       
       
Keyword: holiday rental 
80,000
MSN
Yahoo
Google
1
HolidayHomeRental.co.uk
Holiday-Rentals.co.uk
Holiday-Rentals.co.uk
2
Holiday-Rental.org.uk
HolidayRentals.org
Holiday-Rentals.co.uk
3
HolidayRental.com
Holiday-Rentals.co.uk
Owners Direct
4
HolidayRental.org.uk
HolidayRentals.co.uk
HolidayRentals.org
5
Holiday Cottage Group
Owners Direct
HolidayBank.co.uk
6
Owners Direct
SunSeekers.com
HolidayLets.net
7
Sunshine-Holiday-Rental.com
Spain-HolidayRentals.com
IHA.com
8
HolidayPropertyRentalPortugal.org
Holiday-Rentals-World.com
Self-Catering-Breaks.com
9
Sunrise-lmg.com
OwnersRentals.com
HolidayLettings.co.uk
10
DreamVillaRentals.com
HolidayLettings.co.uk
Spain-Holiday.com
       
       
Keyword: adventure holidays 
77,000
MSN
Yahoo
Google
1
Adventure-Holidays-Info.info
AdventureSportHolidays.com
AdventureCompany.co.uk
2
HighandWild.co.uk
Spirit-of-Adventure.com
AdventureSportHolidays.com
3
Imaginative Traveller
AdventureCompany.co.uk
Explore
4
AdventureCompany.co.uk
Explore
Guerba.co.uk
5
AdventureCompany.co.uk
AdventureAlternative.com
Exodus.co.uk
6
Trek America
AdventureHoliday.com
ActiveAdventures.co.uk
7
Virgin Holidays
HolidayWizard.co.uk
FootLooseAdventure.co.uk
8
TopListed.net
WestRunton.org.uk
ActivityHolidaysGuide.com
9
AdventureAlternative.com
Outbreak-Adventure.co.uk
ResponsibleTravel.com
10
AdventureSportHolidays.com
HighandWild.co.uk
Trek America
       
       
Keyword: summer holidays 
70,000
MSN
Yahoo
Google
1
Summer-Holidays.eu
DirectLine
DirectLine
2
Summer-Holidays.net
GoSummerHolidays.com
LastMinute.com
3
DirectLine
Summer-Holidays.net
First Choice
4
Aspro
Vintage Travel
Thomas Cook
5
MySummerHolidays.co.uk
MySummerHolidays.co.uk
Co-op Travel
6
Balkan Holidays
LastMinute.com
theFirstResort.com
7
SuperbSummers.co.uk
MySummerHolidays.co.uk
Balkan Holidays
8
Manos
SummerFun4Kids.co.uk
Co-op Travel Shop
9
Thomson
Wikipedia
HolidayHolidayHoliday.co.uk
10
First Choice
SkiHaus.co.uk
Mark Warner
       
       
Keyword: cruise holiday 
69,000
MSN
Yahoo
Google
1
TravelTek
IslandCruises.com
Thomson
2
Iglu Cruise
CruiseHolidayOnline.co.uk
CruiseDirect.co.uk
3
FastTrackCruise.co.uk
Thomson
BookMeACruise.co.uk
4
Holiday Hypermarket
Cruise.co.uk
FastTrackCruise.co.uk
5
Cruise.co.uk
JetlineCruise.com
IslandCruises.com
6
Cruise.co.uk
CruiseXcel.com
Thomas Cook
7
CruiseHolidays.ie
Iglu Cruise
1st4Cruising.com
8
BookMeACruise.co.uk
Easy Cruise
VoyanaCruise.com
9
Global Holidays
Titan Hitours
Cruise.co.uk
10
Thomson
CruisingHolidays.co.uk
HolidayHolidayHoliday.co.uk
       
       
Keyword: holiday deal 
66,000
MSN
Yahoo
Google
1
Holiday WareHouse
Late-Holiday-Bargains.com
LateDeals.com (Thomson)
2
RainbowNetwork.com
Holiday Hypermarket
Going Places
3
Holiday-Experts.co.uk
TravelZoo
Direct Holidays
4
Thomson
Holiday Hypermarket
LastMinute.com
5
Holiday Hypermarket
Virgin Holidays
DirectLine
6
HolidayLettings.co.uk
Deals4Holidays.co.uk
Holiday Hypermarket
7
Butlins
CheaperHolidays.com
HolidayHolidayHoliday.co.uk
8
HolidayHolidayHoliday.co.uk
Going Places
DialDirectTravel.co.uk
9
ULookUBook.com
Teletext Holidays
TheFirstResort.com
10
Holiday.co.uk
BargainHolidays.com
TravelSupermarket
       
       
Keyword: holiday accommodation 
63,000
MSN
Yahoo
Google
1
Hoseasons
Edinburgh-Holiday-Accommodation.co.uk
Holiday-Rentals.co.uk
2
Exeter University
Holiday-Link-Accommodation.co.uk
Owners Direct
3
National Trust Scotland
HolidayAccommodationInGreece.com 
Click4HolidayHomes.com
4
Edinburgh-Holiday-Accommodation.co.uk
Private Owner
HolidayLettings.co.uk
5
WSH Travel
Private Owner
CottagesDirect.com
6
English Riviera
Devon-Holiday.com
SomeWhere2Stay.com (Cosmos)
7
HolidayAccommodationInFrance.com 
Private Owner
Holidays.org.uk
8
HolidayAccommodation.info
Devon-Holiday.co.uk
HolidayBank.co.uk
9
roomsandbeds.com
WelshHoliday.co.uk
Private Owner
10
CornwallFarWest.co.uk
Holiday-Velvet.com
HelpfulHolidays.com
       
       
Keyword: cheap cruise holiday 
59,000
MSN
Yahoo
Google
1
Co-op Travel Shop
Free2Cruise.co.uk
CruiseDirect.co.uk
2
HolidayHoliday.co.uk
Cruise.co.uk
Cruise.co.uk
3
HolidayHolidayHoliday.co.uk
HolidayHoliday.co.uk
1st4Cruising.com
4
HolidayHolidayHoliday.co.uk
Orchid Travel
VoyanaCruise.com
5
Apollo Travel
HolidayDiscountCentre.co.uk
Barrhead Travel
6
Holiday Hypermarket
Easy Cruise
Barrhead Travel
7
1st4Cruising.com
1stCruiseHolidays.co.uk
Teletext Holidays
8
FastTrackCruise.co.uk
Iglu Cruise
FastTrackCruise.co.uk
9
Holiday.co.uk
Cruise.co.uk
TravelTek.net
10
CruiseDirect.co.uk
VoyanaCruise.com
TravelCareCruise.co.uk
       
       
Keyword: holidays to croatia 
57,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Indus Croatia
Thomson
2
DirectLine
Hidden Croatia
Balkan Holidays
3
Thomson
Holiday Hypermarket
Balkan Holidays
4
Thomson
Visit-Croatia.co.uk
Holiday Hypermarket
5
Hidden Croatia
Wikipedia
DirectLine
6
Hidden Croatia
LastMinute.com
Visit-Croatia.co.uk
7
Cosmos
Thomson
Hidden Croatia
8
SmallFamilies.co.uk
Visit-Croatia.co.uk
LastMinute.com
9
Book-Holidays-Direct.com
Private Owner
Adrialin.co.uk
10
Canvas Holidays
DirectLine
CheapHolidayDeals.co.uk
       
       
Keyword: cycling holidays 
53,000
MSN
Yahoo
Google
1
CyclingHolidays.org
HookedonCycling.co.uk
CycleHolidays.co.uk
2
HeadWater
CyclingHolidays.org
2WheelTreks.co.uk
3
Exodus
Bents Tours
ScotCycle.co.uk
4
Cycling-Holiday.co.uk
Visit Scotland
HookedonCycling.co.uk
5
Visit Scotland
AndalucianCyclingExperience.com
BretonBikes.com
6
Inn Travel
CycleBreaks.com
CycleBreaks.com
7
IveBeenThere.co.uk
Bicycle-Beano.co.uk
Travel-Quest.co.uk
8
WheelyWonderfulCycling.co.uk
Skedaddle.co.uk
CyclingHolidays.org
9
CycleBreaks.com
BretonBikes.com
Bicycle-Beano.co.uk
10
GallowayCycling.co.uk
HFHolidays.co.uk
Sherpa Expeditions
       
       
Keyword: morocco holidays 
52,000
MSN
Yahoo
Google
1
First Choice
Indus Morocco
NaturallyMorocco.co.uk
2
Indus Morocco
theGreatEscapeHoliday.com
Thomson
3
Holiday Hypermarket
NaturallyMorocco.co.uk
DirectLine
4
Holiday Hypermarket
Morocco-Travel.com
Panorama
5
DirectLine
Morocco-Travel.com
Morocco-Travel.com
6
NaturallyMorocco.co.uk
Villas-Morocco.com
Holiday Hypermarket
7
Panorama
DirectLine
LastMinute.com
8
Prestige Holidays
Thomson
LastMinute.com
9
Trip Advisor
Morocco-Pictures.co.uk
ResponsibleTravel.com
10
Thomson
Holiday-Rentals.co.uk
Thomson
       
       
Keyword: jamaica holidays 
50,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Virgin Holidays
Virgin Holidays
2
First Choice
Key2Jamaica-Holidays.co.uk
LastMinute.com
3
The Holiday Place
DirectLine
DirectLine
4
Virgin Holidays
Holiday Hypermarket
LetsGo2.com
5
LetsGo2.com
BestJamaicaHolidays.co.uk
Holiday Hypermarket
6
DialaFlight
Thomson
CheapHolidayDeals.co.uk
7
Web2Move.co.uk
Holiday-Rentals.co.uk
First Choice
8
Thomson
Otravel-Holidays.com
Expedia
9
Thomson
The Holiday Place
Expedia
10
Trip Advisor
Key2Jamaica-Holidays.co.uk
WordTravels.com
       
       
Keyword: fishing holiday 
46,000
MSN
Yahoo
Google
1
WalesFishingHolidays.co.uk
WalesFishingHolidays.co.uk
AnglingDirectHolidays.com
2
HolidayFishing.co.uk
Visit Wales
UKNetGuide.co.uk
3
Trevella.co.uk
Fishing-UK-Scotland.com
FrenchConnections.co.uk
4
ChestnutPoolFrance.com
UK-Fishing-Holidays.co.uk
CarpLines.co.uk
5
Fishing-Guides.co.uk
Till-Fishing.co.uk
Chycor.co.uk
6
CarpFrance.com
AnglingDirectHolidays.com
LesGravelles.com
7
Private Owner
PerranSprings.co.uk
Fishing.co.uk
8
ReephamFishery.co.uk
Fishing.co.uk
FatAnglingTours.com
9
Visit Wales
Carp-Fishing-Holidays.co.uk
CarpFrance.com
10
NWalesFlyFishingSchool.com
Catch-the-Action.co.uk
LacSerrerie.co.uk
       
       
Keyword: late deal holidays 
40,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Travel-Quest.co.uk
LateDeals.com (Thomson)
2
Late-Deal-Holidays-Flights.co.uk
CheaperHolidays.com
DirectLine
3
Late-Deal-Holidays-Flights.co.uk
AITO
HolidayMania.co.uk
4
Co-op Travel
Holiday Hypermarket
Co-op Travel
5
HolidayMania.co.uk
HolidayMania.co.uk
theFirstResort.com
6
Travel Counsellors
Butlins
Co-op Travel Shop
7
TravelShop365.com
Travel-Quest.co.uk
Holiday Warehouse
8
HolidayLettings.co.uk
HolidayLettings.co.uk
DialDirectTravel.co.uk
9
GreatLateDeals.co.uk
HolidayLettings.co.uk
HolidayLettings.co.uk
10
Cosmos
DirectLine
LateDeals.co.uk (Thomson)
       
       
Keyword: sailing holiday 
39,000
MSN
Yahoo
Google
1
SailingHolidays.com
SailingHolidays.com
AdventureSportHolidays.com
2
SailingHolidays.com
SailingHolidays.com
SailingHolidays.com
3
AllaFloat.com
DisabledSailingHolidays.com
MinorcaSailing.co.uk
4
Sunsail
SailingEurope.com
Sunsail
5
SailCroatia.net
WildWind.co,uk
WildWind.co,uk
6
AdventureSportHolidays.com
OdysseySailing.gr
Classic-Sailing.co.uk
7
TrinitySailing.co.uk
Classic-Sailing.co.uk
Visit-Croatia.co.uk
8
WildWind.co,uk
WestCorkSailing.com
UK250.co.uk
9
MinorcaSailing.co.uk
MinorcaSailing.co.uk
Neilson
10
Co-op Travel
TrinitySailing.co.uk
NisosYachtCharter.com
       
       
Keyword: luxury holidays 
39,000
MSN
Yahoo
Google
1
Destinology.co.uk
Free2.co.uk
Kuoni
2
Holiday Hypermarket
Tropical Sky
Sovereign
3
Cresta
Exsus.com
AspireHolidays.co.uk
4
DifferentTracks.co.uk
Destinology.co.uk
Thomson
5
Sovereign
Cresta
Tropical Sky
6
Tropical Sky
LuxuryHolidaysOnline.com
Exsus.com
7
Free2.co.uk
Sovereign
Classic Collection
8
Travel Counsellors
AITO
ITC Classics
9
WorldWideTravelDirect.com
Virgin.com
Argo Holidays
10
Emirates Tours
WorldWideTravelDirect.com
Expressions Holidays
       
       
Keyword: mauritius holidays 
36,000
MSN
Yahoo
Google
1
MauritiusHolidays.net
Mauritius.com
Holiday Hypermarket
2
MauritiusHolidays.net
DestMauritius.com
Virgin Holidays
3
Holiday Hypermarket
LetsGo2.com
Mauritius.com
4
DialaFlight
Destinology.co.uk
DreamMauritius.com
5
LetsGo2.com
BargainHolidays.com
Kuoni
6
Mauritravel.co.uk
ClubAirTravel.co.uk
DirectLine
7
ExperienceMauritius.co.uk
ExperienceMauritius.co.uk
Mauritravel.co.uk
8
Mauritius.com
Key2Mauritius-Holidays.co.uk
LastMinute.com
9
The Holiday Place
Holiday Hypermarket
Beachcomber Tours
10
Destinology.co.uk
DreamMauritius.com
LetsGo2.com
       
       
Keyword: jersey holidays 
35,000
MSN
Yahoo
Google
1
Sundecker
Jersey Tourist Board
Channel Islands Travel Service
2
Jersey Heritage Holidays
JerseyHols.com
JerseyHols.com
3
Jersey Heritage Holidays
Jersey Tourist Board
ChannelIslandsDirect.co.uk
4
BookJerseyHolidays.com
JerseyIsland.com
Freedom Holidays
5
Jersey Tourism
BookJerseyHolidays.com
Condor Breaks
6
AboutJersey.net
Preston Holidays
Premier Holidays
7
Channel Islands Travel Service
Seymour Hotels
Preston Holidays
8
Channel Islands Travel Service
Preston Holidays
Preston Holidays
9
Royal Hotel Jersey
Seymour Hotels
Condor Ferries
10
Premier Holidays
Condor Breaks
Jersey Heritage Holidays
       
       
Keyword: australia holidays 
35,000
MSN
Yahoo
Google
1
DialaFlight
OzTourism.com.au
Virgin Holidays
2
Harvey World Travel
TravelSupermarket
TravelSupermarket
3
Harvey World Travel
Harvey World Travel
AusTravel.com.au
4
Virgin Holidays
EasyOzTravels.com
Austravel
5
Virgin Holidays
Australia-Trips.info
Harvey World Travel
6
Australia-Holidays.com
Titan Hitours
TrailFinders
7
Connections Worldwide
A-Australia-Holidays.co.uk
OzTourism.com.au
8
EasyOzTravels.com
Visas-Australia.com
DiscoverAustralia.com.au
9
BestAustraliaHolidays.co.uk
Australia-Holidays4Less.co.uk
Kuoni
10
BestAustraliaHolidays.co.uk
Key2Australia-Holidays.co.uk
TakeaBreak.com.au
       
       
Keyword: holidays in france 
35,000
MSN
Yahoo
Google
1
Just France
HolidayinFrance.biz
Allez France
2
Williams Holidays
HolidayinFrance.co.uk
French Life
3
Williams Holidays
intoFrance.co.uk
French Connections
4
Allez France
Wikipedia
intoFrance.co.uk
5
MirandasBeach.com
Book-France-Holiday.co.uk
HolidayFrance.org.uk
6
Carisma
Siblu
Siblu
7
Inn Travel
Holiday-to-France.co.uk
Brittany Ferries
8
French Connections
Vacances-France.com
VFB Holidays
9
Brittany Ferries
HolidayFrance.org.uk
Carisma
10
Escape Holidays
HolidayFrance.org.uk
France4Families.com
       
       
Keyword: india holidays 
34,000
MSN
Yahoo
Google
1
India-Holidays.net
India-Holidays.co.uk
Thomson
2
India-Holidays.co.uk
Holidays4India.com
LastMinute.com
3
Virgin Holidays
Essential-India.co.uk
Virgin Holidays
4
Virgin Holidays
India-Holidays.net
Essential-India.co.uk
5
Manos
IndiaHolidays.co.uk
ResponsibleTravel.com
6
DialaFlight
Thomson
Manos
7
DialaFlight
Virgin Holidays
Holiday Hypermarket
8
Hayes & Jarvis
DeparttoTravel.com
Wikipedia
9
Holiday Hypermarket
SouthIndiaHolidays.co.uk
Partnership Travel
10
Essential-India.co.uk
TransIndiaHolidays.co.uk
Travel-Library.com
       
       
Keyword: california holidays 
33,000
MSN
Yahoo
Google
1
Vacations Group
Holiday-Rentals.co.uk
Expedia
2
Vacations Group
Vacations Group
LastMinute.com
3
Holiday Hypermarket
Titan Hitours
Bon-Voyage.co.uk
4
Virgin Holidays
Virgin Holidays
WordTravels.com
5
Virgin Holidays
Yahoo.com
CompleteNorthAmerica.com
6
Titan Hitours
Virgin Holidays
Virgin Holidays
7
DialaFlight
Holiday Hypermarket
Titan Hitours
8
CompleteNorthAmerica.com
AmericanSky.co.uk
DialaFlight
9
Premier Holidays
California-Norfolk.co.uk
Holiday-Rentals.co.uk
10
Cosmos Tourama
AmericanSky.co.uk
Holiday Hypermarket
       
       
Keyword: coach holidays 
33,000
MSN
Yahoo
Google
1
Coach-Holidays.com 
CoachHolidays.com 
CoachHolidays.com 
2
Coach-Holidays.com 
GoldCrest.com
Shearings
3
FerrisCoachHolidays.co.uk
CoachHolidays.com 
TravelScope
4
BondedCoachHolidays.co.uk
BondedCoachHolidays.co.uk
FerrisCoachHolidays.co.uk
5
BondedCoachHolidays.co.uk
CoachTrips.com
Leger
6
Classic-Coaches.co.uk
ApexCoachHolidays.9f.com
GoldCrest.com
7
Diamond Holidays
Diamond Holidays
ApplebysCoaches.co.uk
8
National Holidays
Classic-Coaches.co.uk
Diamond Holidays
9
Coach-Holidays.me.uk
BreakAwayCoachHolidays.co.uk
Door2Tour.com
10
Caledonian Travel
SwiftValleyCoaches.com
CoachTrips.com
       
       
Keyword: single holidays 
32,000
MSN
Yahoo
Google
1
Single-Holidays.co.uk
SinglesinCrete.com
Solos Holidays
2
HolidaysforSinglePeople.co.uk
SmallFamilies.co.uk
TravelOne.co.uk
3
SmallFamilies.co.uk
FriendshipTravel.com
SolitairHols.co.uk
4
SingleParentsOnHoliday.co.uk
AdventureCompany.co.uk
FriendshipTravel.com
5
SingleParents.org.uk
HoHo.co.uk
DirectLine
6
TravelOne.co.uk
SolitairHols.co.uk
SinglesinCrete.com
7
SolitairHols.co.uk
theClassicTraveller.co.uk
Travel-Quest.co.uk
8
JustYou.co.uk
Minister-Alpine.co.uk
MyHolidayPartner,com
9
Solos Holidays
Solos Holidays
SolitairHols.com
10
Ramblers Holidays
SolitairHols.co.uk
TravelScope
       
       
Keyword: cheap last minute holidays
32,000
MSN
Yahoo
Google
1
On the Beach
CheapHolidayDeals.co.uk
CheapHolidayDeals.co.uk
2
HolidayHolidayHoliday.co.uk
Holiday Hypermarket
LastMinute.com
3
CheapHolidayDeals.co.uk
CheaperHolidays.com
Co-op Travel Shop
4
CheapHolidayDeals.co.uk
Co-op Travel Shop
MyTravel
5
Holiday Hypermarket
Orchid Travel
PackYourBags.com
6
Holiday Hypermarket
Celtic Holidays
TravelSupermarket
7
PackYourBags.com
PackYourBags.com
DirectLine
8
SunMaster.co,uk
Teletext Holidays
Holiday Hypermarket
9
HolidayHoliday.co.uk
LastMinute.com
theFirstResort.com
10
CheaperHolidays.com
HolidaysDirectoryUK.co.uk
Teletext Holidays
       
       
Keyword: holidays to united arab emirates 
32,000
MSN
Yahoo
Google
1
Cosmos
DreamDubai.com
PackYourBags.com
2
AnglingDirectHolidays.com
Travel Counsellors
LastMinute.com
3
DreamTicket.com
DubaiSands.co.uk
Expedia
4
DreamTicket.com
CheapHolidayDeals.co.uk
Public Holiday dates
5
Emirates Holidays
DreamTicket.com
Travel-Library.com
6
Co-op Travel
Owners Direct
Public Holiday dates
7
Trip Advisor
CheapHolidayDeals.co.uk
WordTravels.com
8
LastMinute.com
Saga
WordTravels.com
9
Expedia
Exotic Retreats
WorldTravelGuide.net
10
theInternetGolfClub,com
The Guardian
Yahoo.com
       
       
Keyword: madeira holidays 
32,000
MSN
Yahoo
Google
1
Madeira-Holidays.com
Madeira-Breaks.co.uk
Madeira-Holidays.com
2
First Choice
TravelMadeira.co.uk
Thomson
3
Private Owner
Holiday Hypermarket
DirectLine
4
Holiday Hypermarket
Private Owner
TravelMadeira.co.uk
5
Madeira-Breaks.co.uk
Thomson
LastMinute.com
6
TravelMadeira.co.uk
Thomson
LastMinute.com
7
VirtualTravelGuides.co.uk
Private Owner
MadeiraPortugal.co.uk
8
Prestige Holidays
Archers Direct
Travel-Library.com
9
Archers Direct
First Choice
Saga
10
Mercury Direct
DirectLine
Owners Direct
       
       
Keyword: kenya holidays 
31,000
MSN
Yahoo
Google
1
Holiday Hypermarket
MagicGlobe.com
AfricanSafariClub.com
2
First Choice
DirectLine
AfricanSafariClub.com
3
KenyaHolidays4u.co.uk
Kenya-BeachRentals.com
DirectLine
4
Escape2Kenya.com
Thomson
Kuoni
5
Kenya-BeachRentals.com
KenyaHolidays4u.co.uk
Cosmos
6
AfricanSafariClub.com
Holiday-Rentals.co.uk
LastMinute.com
7
Hayes & Jarvis
AfricanSafariClub.com
AfricanSafariAir.com
8
Cosmos
Holiday Hypermarket
Travel-Library.com
9
DialaFlight
AfricaSky.co.uk
ResponsibleTravel.com
10
Thomson
Free2.co.uk
CheapHolidayDeals.co.uk
       
       
Keyword: africa holidays 
30,000
MSN
Yahoo
Google
1
Virgin Holidays
Key2Holidays.co.uk
LastMinute.com
2
Virgin Holidays
Thomson
LastMinute.com
3
Holiday Hypermarket
Titan Hitours
ResponsibleTravel.com
4
VisionsofAfrica.co.uk
AfricaSky.co.uk
VisionsofAfrica.co.uk
5
DialaFlight
Holiday Hypermarket
AfricaSky.co.uk
6
Iglu South Africa
Definitive-Africa.com
SouthAfricaHoliday.co.uk
7
Kuoni
Key2South-Africa-Holidays.co.uk
Iglu.com
8
Iglu Tropical
Acacia-Africa.com
AfricanSafariAir.com
9
Thomson
Holiday2SouthAfrica.co.uk
WildlifeWilderness.com
10
Holiday2SouthAfrica.co.uk
VisionsofAfrica.co.uk
Panorama
       
       
Keyword: hawaii holidays 
30,000
MSN
Yahoo
Google
1
Virgin Holidays
BeattheBrochure.com
Virgin Holidays
2
Virgin Holidays
Virgin Holidays
Hawaiian-Holidays.co.uk
3
Holiday Hypermarket
Virgin Holidays
LastMinute.com
4
Iglu Tropical
HolidaysGo.com
Premier Holidays
5
BestatTravel.co.uk
Hawaii-Holiday.co.uk
Expedia
6
DialaFlight
Titan Hitours
TravelSupermarket
7
DialaFlight
BestatTravel.co.uk
Holiday Hypermarket
8
Premier Holidays
Hawaiian-Holidays.co.uk
Hawaii-Holiday.co.uk
9
Titan Hitours
Islands-Holiday.com
DialaFlight
10
AmericanSky.co.uk
Mexico-to-Hawaii-Vacations-Experts.com
Bon-Voyage.co.uk
       
       
Keyword: bahamas holidays 
30,000
MSN
Yahoo
Google
1
First Choice
Bahamas.co.uk
Virgin Holidays
2
The Holiday Place
DirectLine
LastMinute.com
3
Hayes & Jarvis
Holiday-Rentals.co.uk
DirectLine
4
Holiday Hypermarket
First Choice
JustAmerica.co.uk
5
Web2Move.co.uk
Discover-the-Bahamas.co.uk
DialaFlight
6
DialaFlight
Travel Counsellors
Iglu Tropical
7
BestatTravel.co.uk
Virgin Holidays
Holiday-Rentals.co.uk
8
Expedia
BestatTravel.co.uk
Expedia
9
Virgin Holidays
Holiday Hypermarket
ResponsibleTravel.com
10
BahamasHolidays.com
ABTA
Bahamas Government Site
       
       
Keyword: orlando holidays 
30,000
MSN
Yahoo
Google
1
BestatTravel.co.uk
BargainHolidays.com
Virgin Holidays
2
DialaFlight
Virgin Holidays
Expedia
3
Virgin Holidays
Virgin Holidays
Expedia
4
Virgin Holidays
Bon-Voyage.co.uk
BargainHolidays.com
5
Holiday Hypermarket
Orlando-Holidays.info
DirectLine
6
BargainHolidays.com
DirectLine
Kenwood Travel
7
Kenwood Travel
Thomson
DialaFlight
8
Kenwood Travel
AmericanSky.co.uk
1stForOrlando.com
9
Tourist-Information.biz
Holiday Hypermarket
Co-Op Travel Shop
10
Holidays-Orlando.com
James Villas
Kelkoo
 
Keyword: las vegas holidays 
29,000
MSN
Yahoo
Google
1
LetsGo2.com
LetsGo2.com
Virgin Holidays
2
Virgin Holidays
Virgin Holidays
TravelSupermarket
3
Virgin Holidays
LasVegas-Holidays.co.uk
Holiday Hypermarket
4
DialaFlight
Virgin Holidays
LetsGo2.com
5
AmericanSky.co.uk
AmericanSky.co.uk
Opodo
6
BestatTravel.co.uk
Travel Planners
DialaFlight
7
Destinology.co.uk
InVegas.co.uk
CheapHolidayDeals.co.uk
8
Holiday Hypermarket
LetsGo2.com
FunWayHolidays.co.uk
9
Co-Op Travel
LastMinute.com
DreamUSA.co.uk
10
Archers Travel
LasVegasHolidays.co.uk
PackYourBags.com
       
       
Keyword: spanish holidays 
29,000
MSN
Yahoo
Google
1
SpanishRentalHolidays.com
SpanishHolidays.me.uk
Holiday Hypermarket
2
SpanishRentalHolidays.com
SpanishHolidayGuide.com
Spain-Holiday.com
3
Williams Holidays
Spanish-Holiday.com
EspanaBreaks.com
4
Holiday Hypermarket
AITO
DirectLine
5
Spanish-Holidays.com
Spanish-Holidays.com
ColoursofSpain.com
6
Ideal Spain
SpanishVillas-Rentals.com
Ideal Spain
7
SpanishHolidayGuide.com
RealHoliday.co.uk
SpanishRentalHolidays.com
8
HowtoBooks.co.uk
SpanishAccommodation.biz
Spain4UK.co.uk
9
SpanishStudyHolidays.com
SpanishRentalHolidays.com
AITO
10
SpanishStudyHolidays.com
Spanish-Villas-Holidays.com
SpanishStudyHolidays.com
       
       
Keyword: crete holidays 
28,000
MSN
Yahoo
Google
1
First Choice
Pure Crete
Thomson
2
Holiday Hypermarket
WestCreteHolidays.com
SimplyCreteHolidays.co.uk
3
Crete-Holidays.net
Holiday Hypermarket
DirectLine
4
WestCreteHolidays.com
Crete-Holidays.net
Holiday Hypermarket
5
SimplyCreteHolidays.co.uk
ClassicTravel.co.uk
Co-op Travel Shop
6
Libra
AmazingCrete.com
Pure Crete
7
CreteHolidays.net
Holidays2Crete.com
First Choice
8
Pure Crete
WestCreteHolidays.com
LastMinute.com
9
Co-op Travel Shop
SunIsle.co.uk
West-Crete.com
10
CreteHolidays.gr
SimplyCreteHolidays.co.uk
Freelance Holidays
       
       
Keyword: austria holidays 
28,000
MSN
Yahoo
Google
1
Holiday Hypermarket
Austria-Holidays.co.uk
LastMinute.com
2
Holiday Hypermarket
OHActive.com
Lakes-Mountains.co.uk
3
OHActive.com
Walking-in-Austria.co.uk
Travel-Library.com
4
AustriaTravel.co.uk
HookedonWalking.co.uk
Expedia
5
AustriaTravel.co.uk
BeyondtheForest.com
AustrianBreaks.com
6
Europe-Mountains.com
Holiday-Rentals.co.uk
Austria.info
7
SkiingAustria,co.uk
Austrian-Holidays.com
Austria.info
8
AustriaHolidays.net
ABTA
PackYourBags.com
9
Cosmos Tourama
HolidayWizard.co.uk
Saga
10
First Choice
Barrhead Travel
WordTravels.com
       
Keyword: costa rica holidays 
26,000
MSN
Yahoo
Google
1
First Choice
InfoCostaRica.com
CostaRicaHoliday.co.uk
2
WorldwideHolidays.co.uk
CostaRicaHoliday.co.uk
ResponsibleTravel.com
3
CostaRicaHoliday.co.uk
WorldwideHolidays.co.uk
ResponsibleTravel.com
4
BestatTravel.co.uk
CostaRicaHoliday.co.uk
Expedia
5
InfoCostaRica.com
Virgin Holidays
First Choice
6
WildlifeWilderness.com
AnglingDirectHolidays.com
Travel-Library.com
7
DialaFlight
Trek America
Bales Worldwide
8
Co-op Travel
Geodyssey
Steppes Travel
9
Steppes Travel
First Choice
WordTravels.com
10
Cosmos Tourama
TaketheFamily.com
CondorJourneys-Adventures.com
 
 
Summary of Holiday Keyword Findings
 

1) General

1.a) Clearly, there is a need for virtually every travel business to generate bookings sourced from the internet search engines. There are two main routes by which this goal can be achieved; i) by pay per click campaigns (i.e. you pay to be found) and ii) by natural listings, this is achieved by optimising your travel web site, if successful, your website listing will appear in the natural listings section of the search engine results page. The sensible and most realistic approach is to have a mixture of paying and non-paying visitors to your site. Looking forward. it is guaranteed that the cost of ppc campaigns will rise as more competitors join the fray. Therefore, if you have relied solely on PPC campaigns to date - it is time to concentrate on the Search Engine Optimisation of your site; not just the text on the page, but how the site is structured, the sites navigation, it's meta-tags, subsidiary page names, where the server is based, inbound links, search engine submission policies and a whole host of other considerations.

We talk to many travel businesses - the goal of every travel business owner / director is is to appear naturally for the most important keywords and key phrases (for their travel business) achieving a page one position on the three major search engines. What we wanted to know, was "how realistic is this objective"

1.b) The keywords that we have investigated are used by prospective holidaymaker's to explore and ultimately purchase future "holiday" requirements. We have looked at the most important 63 keywords and key phrases across three search engines and have ascertained who, during the 24 hour period that we extracted our results, was occupying the cherished top ten, page one positions - we looked at the 1,890 occupiers of these cherished positions. These 63 keywords and key phrases were typed into the three search engines collectively over 15 million times during May 2007. We would have liked to report that all natural listings were filled by UK based travel businesses, unfortunately, the competition for these cherished positions extends much wider than UK based travel companies. We found: Newspapers, online Encyclopedias, a County Council, Price Comparison Sites, Tourist boards, Foreign Travel Sites (Australian, Canadian, Greek, New Zealand, etc), Trade Associations, Hotels, Libraries and even 10 private villa or apartment owners, occupying these coveted positions.

1.c) An achievable phenomena is optimising your site to get two of the ten natural listings on a search engine results page - an example is; if you key "holidays" into msn.co.uk, the first two natural listings are: both from Thomson.co.uk,. Sometimes, its two different pages from the same site that appear, other times it may be a .com and a .co.uk version of the same page. Clearly it is much better to have 20% of the natural listing space than just 10%. On Google and MSN, these duo listings will normally be consecutive, whilst on Yahoo, we see both consecutive and non-consecutive examples. For the search term "last minute holiday"; there are three pairs on MSN, one pair on Yahoo and one pair on on Google. It could be argued that by creating or allowing this phenomenon, the search engines are reducing natural listed options. A few brands are achieving this "doubling up" regularly, therefore it is SEO achievable.

So what have we learned, what is realistic and what is being achieved by whom.

 

2) The big 4 now the big 2

Tui Travel UK (aka Thomson, First Choice) and the Thomas Cook Group (aka Thomas Cook, MyTravel, Airtours). These two groups (the major brands and their numerous subsidiaries) have 257 page one positions, that's 13.6% of the 1,890 positions that we are researching. Collectively in terms of natural listings they are under performing their market share, We would have expected them to occupy 25-30% of these positions.

2a) The Thomas Cook Group dramatically under perform in terms of page one natural listings achieved with only 36 page one positions. 28 of which are achieved by MyTravel brands and only 8 by Thomas Cook brands. Thomas Cook did not feature in the MSN or Yahoo results.

2b) Tui Travel UK accounted for 221 page one positions,(11.7%) with the Thomson brands achieving 62 page one positions and First Choice an impressive 159 page one positions. One would expect to see a significant difference in the online customer acquisition costs between say First Choice brands and Thomas Cook brands. Looking at First Choice in detail, the major brand and its subsidiaries performed extremely well, the gold star would have to be awarded to Holiday Hypermarket who achieved 101 first page listings (of which 75 were top 5), Holiday Hypermarket's performance also included 17 where they achieved simultaneous listings in all three search engines and a further 17 where they managed simultaneous listings in two search engines.

 

3) Exceptional performances:

3a) Holiday Hypermarket: see 2b above

3b) Virgin Holidays: 56 page one listings - very specific to their market place, experts at the double listing phenomena, experts at achieving a page one presence in all three search engines. "Caribbean holidays" 5 page one listings, "Canada holidays" 4 page one listings, "holidays to Mexico 4 page one listings, "Jamaica holidays" 3 page one listings, "India holidays" 4 page one listings, "California holidays" 5 page one listings, "Hawaii holidays" 5 page one listings, "Bahamas holidays" 5 page one listings, "Orlando holidays" 5 page one listings, "Las Vegas holidays" 5 page one listings. Clinical SEO excellence. "Africa holidays" only 2 page one listings (must be WIP). It is worth just explaining exactly what is being acheived here - for the term "caribbean holidays" Virgin Holidays are achieving 5 page one positions on three search engines, that means in two of the search engines they are taking 2 natural slots and thus occupying 20% of the natural listings - impressive!

3c) Directline holidays: 71 page one listings, including one of only two brands to achieve page one listings for the 5 million search's a month "holidays" keyword on all three search engines - well done Directline. Directline are also the only brand to achieve the treble on the second most important holiday key phrase "cheap holidays". Also achieving at least 10 keyword simultaneous listings in all three search engines. DirectLines strength is the non-destination generic holiday key phrases; bargain holidays, family holiday, package holidays, cheap package holidays, etc.

3d) Saga: Only 6 page one listings - but the second of only two brands to achieve page one listings for the 5 million search's a month "holidays" keyword on all three search engines - well done Saga

3e) BargainHolidays.com: 15 page one listings, including the spectacular achievement of being the only brand to record page one / position one results for the search term "bargain holidays" in all three search engines. BargainHolidays.com is part of the LastMinute.com

3f) Online Travel Agencies - who said that the "travel agent is dead", he's just moving his shop from the high street to the internet. See 3g below for examples.

3g) Others worthy of mention: Lotus Travel Ltd with 21 page one positions (AfricaSky, AmericaSky, CanadaSky and TropicalSky), Barrhead Travel with 21 page one positions (12 for Barrhead and 9 for 3 other online brands), The Internet Business Group plc's CheapHolidayDeals.co.uk with 15 page one positions, Co-op Travel and Co-op Travel Shop manage 26 page one positions between them, Cosmos 16, Dialaflight 23, HolidayHolidayHoliday.co.uk 16. On the holiday lettings side Holiday-Rentals.co.uk have 21 page one positions

 

4) Brands to watch next year:

4a) The large "new age" travel dot coms: Expedia only achieved 18 page one listings (16 Google, 2 MSN), Opodo only 1 page one listing and Travelocity who do not appear in our results tables at all. Last Minute.com raised the bar with a reasonable 37 page one listings and their sister brand BargainHolidays.com with 15. We had expected a greater performance from this collective group. we predict they will attempt to take a firmer grip of the natural listings during the coming 12 months..

4b) The new specialist groups like TravelZest and Western & Oriental. We expect that one of the skill-sets that these very switched on head office teams will inject into their growing band of specialist subsidiaries will be a greatly improved SEO performance. definitely one to watch when we revisit next year. We expect an extremely robust performance from holiday.co.uk, (owned by Travelzest), it managed just 7 page one listings (2 on Google, 5 on MSN and none on Yahoo), but can surely do better..

4c) Traditional Specialist Tour Operators - Concentrate on SEO or ultimately fail.

 

5) Domain Names - Are they important?

Our take on this subject is - yes they are important for page one listings on Yahoo and MSN, less important for Google. Take the example "Activity holidays"; MSN - 5 of the top ten page one listings contain the word activity or activities, Yahoo - 9 of the top ten page one listings contain the word active, activity or activities, Google - 4 of the top ten page one listings contain the word active, activity or activities, Consider the apparent success in the results above of web sites where the domain name contains the whole or part of the key phrase.

In reality - if we were advising a new travel business today regarding branding and domain names - the advice would be include your brand and your activity in your primary domain name. Therefore, if it were Thomson, instead of thomson.co.uk, we would recommend thomsonholidays.co.uk as the primary domain. Instead of 46 page one listings, we suggest the result would be significantly enhanced.

Other examples in the results above, include: cheap holidays, golf holiday, bargain holidays, villa holidays, Canada holidays, holiday rentals, adventure holidays, summer holidays, cruise holiday, cheap cruise holiday, cycling holidays, sailing holidays, Mauritius holidays, Jersey holidays, holidays in France, coach holidays, single holidays, Spanish holidays, Crete holidays.

Interestingly, First Choice own Holidays.co.uk - if asked, we would recommend that domain becomes the Tui Travel UK primary site.

 

6) Search Engines

6a) Google: Appears to favour longer established travel businesses, appears to have more focus on sites able to sell a travel product to you, appears to give the domain name less credence, appears to have fewer duo entries. 307 different brands appear in Google's 630 page one natural positions - 2.05 appearances per brand.

6b) Yahoo: Appears to favour sites featuring part or whole of the key phrase in the domain name. Appears to have most non-travel content (Wikipedia, online News services). 399 different brands appear in Yahoos 630 page one natural positions - 1.58 appearances per brand.

6c) MSN: Appears to favour sites featuring part or whole of the key phrase in the domain name, but to a slightly lesser extent than Yahoo. Appears to generate more duo entries than the other search engines. 351 different brands appear in MSN's 630 page one natural positions - 1,79 appearances per brand.

 

7) Conclusion

7a) The first conclusion of this research is that for most small and medium sized travel brands, it is unrealistic to expect to achieve a first page position in the natural search listings on all three of the major search engines for a major keyword. It is not impossible and we applaud the 54 travel brands that are achieving this goal. 730 different brands filled the 1,890 page one natural positions that we have scrutinised (that's an average 2.5 appearances per brand).

7b) With the exception of the pre Tui merger First Choice brands, the research reveals that the major Holiday Companies, both traditional and dot.com are under performing in the natural listings for the holiday key phrases researched.

7c) The search engines appear to give greater credence to web site domain names that also include part or the whole of the keyword or key phrase being searched for.

7d) Exceptional search engine optimisers are achieving two top ten result listings per search engine, per key phrase.

7e) Traditional small and medium sized travel businesses need to up their game in respect of search engine optimisation.

 

8) Footnote

Oldland Consulting has been working with one specialist travel business for the past year advising on Search Engine Optimisation, when we were called in, our client was 72nd naturally in Google for his favoured holiday key phrase and not in the top 100 in either MSN or Yahoo. Today, the client is one of those 54 travel brands that enjoys the benefits of being in the top ten nattural listing positions on Yahoo, Google and MSN for his favoured keyphrase, Infact, his lowest position is seven.

 
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